Tuesday, June 21, 2005

Father's Day Marketing

A couple Father's Day promotions. Durex had a funny ad for rubbers and a cash machine at Lucas Films shit out a rather lame Star Wars poster you could only get by giving them $20 to see the movie ... again. The Durex ad did a great job of taking advantage of their product's juxtaposition to a holiday while Lucas simply recycled an old image used to promote the latest movie and slapped on a lame catch phrase that stylistically has absolutely nothing to do with the movie.



Link to Durex ad

Link to Star Wars poster

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