Making BMW TV: Part 5, "Action!"

Today was day one of shooting -- the first half of the first of three spots. Almost every aspect of the entire day completely exceeded my expectations. AERO films again showed that every single member of their crew is a consummate professional. Every shot was dynamic and amazing -- both the cast and the car looked stunning. The director, Brent, was unbelievable gracious in allowing us to participate in as much of the shoot as possible. We certainly had a crowd, but the crew showed us a tremendous amount of patience.

Tomorrow we hit the road to shoot this car doing what it does best. The precision driver we had today did a great job with the little driving we had for her, but tomorrow is her day to shine. I won't say anything about the large bolder incident here -- it never happened.

Pics from the day.